Ann Demeulemeester is the special guest at the new edition of Pitti Uomo, which will run from January 11 to 13 at Fortezza da Basso in Florence.

The Belgian brand will host a special event at Stazione Leopolda on January 12, celebrating 40 years of the label, which was acquired by Claudio Antonioli, Milan entrepreneur and talent scouter, who took the reins of the brand in hand with great respect for its past and a clear vision of the future. His mission is to reposition Ann Demeulemeester as a luxury fashion brand, while remaining faithful to its image.

“We have always loved the style of Ann Demeulemeester both for her nonconformist approach and ability to calmly, yet resolutely, occupy a precise space on the international scene, as well as for her aptitude for renewal, while remaining faithful to an original intuition: the new pathway, set into motion by a visionary entrepreneur like Claudio Antonioli, builds upon these tendencies by undertaking an ideal dialogue with the founder and her standards. We are honored to recall here in Florence a story that began forty years ago, in 1982. The event created for Pitti Uomo 101 will have a special energy, thanks to the exchange between different forms of creative expression, a special attention for the younger generations and a synchronized tale, between future, present and past, that recounts the fashion of Ann Demeulemeester,” said Lapo Cianchi, director of communication and events at Pitti Immagine.

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