The next edition of Frankfurt Fashion Week will start on January 17 until 22 focusing on brand experiences, via pop-up showrooms and vernissages, performances, panels, and receptions.

“The Frankfurt Fashion Week is designed to be a happening for everyone. This has been our aim from the word go. Fashion is multi-faceted. Fashion is an inspiration. Fashion is fun. And we will demonstrate this during the Frankfurt Fashion Week. In showrooms, galleries, bars, restaurants, and clubs – at locations throughout the city. It is going to be unique,” announced Olaf Schmidt, Vice President Textiles & Textile Technologies of Messe Frankfurt, during the press conference.

One of the highlights of this edition is the AAAREA Festival with eleven Frankfurt-based creative agencies that aim to turn the City of Frankfurt into a fashion experience and celebrate fashion in all its facets at a variety of hotspots: in the ‘Hauptwache B-Ebene’ underground concourse, in locations in the ‘Bahnhofsviertel’, the district abutting the main railway station, at the Hotel Hilton Frankfurt and at other places and spaces in the city.

The exhibition "Helmut Fricke FASHION" showing works by Frankfurt-based photographer Helmut Fricke, and a pop-up dedicated to emergent fashion brands at the Jumeirah Frankfurt are among the events scheduled.

After the edition of July 2021, returns the Frankfurt Fashion Lounge founded by the German-Turkish entrepreneur Sevinc Yerli. Selected brands and designers will present their work from 18 to 20 January 2022 at the luxury Sofitel Frankfurt Opera hotel. Emotional, stylish, progressive, characterized by zeitgeist and intelligence, embedded in a curated program of events. “Our well-thought-out showroom concept with a panel discussion, a runway in the heart of the city, an extravagant after-show party, and the ‘Newcomer Hessen Talent Award’ open up new dimensions of brand presence and dialogue”, says Sevinc Yerli.