London show Rooms, a format launched in 2008 by the British Fashion Council to promote British emerging talents in international markets, collaborates for the second time with White Milano, which will take place from February 24 to 27 in Milan. The London show Rooms will be located at Superstudio Più, in via Tortona 27, within the White, within the renewed White set-up, a space which includes showrooms, entertainment spaces, talks and content showcases.

The partnership between London show Rooms and White sees the strength and depth of London’s fashion community showcased at the heart of the Italian Fashion District, during Milan Fashion Week and reinforces the BFC’s commitment in supporting business growth opportunities for emerging designers.

Since 2008, the BFC’s LONDON show ROOMS has provided a unique opportunity for British designers to promote themselves outside of London in a pop-up showroom that sits as part of the BFC's support and mentoring scheme.

Here the list of the 10 designers showcasing as part of London show Rooms at White:
Carlota Barrera, Chet Lo, Eftychia, Feben, Jordanluca, Labrum London, Robyn Lynch, Roker, S.S.Daley, Yuhan Wang