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Mipel and Micam to Be Held From March 13 to 15, 2022
by Modem – Posted February 24 2022
© Modem

Leading footwear fair Micam and accessories and leather goods trade show Mipel are scheduled for March 13 to 15, 2022, together with TheOne Milano haute-a-porter trade fair, in the Fiera Milano-Rho exhibition area.
The fashion and accessories world will be able to highlight the creative spirit of so many companies whose collections continue to offer the highest standards of excellence in an event showcasing Italy’s outstanding quality, accompanied by the most interesting international proposals on the market. A winning mix that will attract qualified operators in a climate of renewed enthusiasm.

New trends, leather bags and accessories and all the novelties in the world of leather goods will be the protagonists of the next edition 121 of Mipel, organized with the support of the Ministry of Foreign Affairs and Cooperation (Maeci), Ice Agency and under the patronage of the City of Milan. For the next appointment, Mipel will double its space, guaranteeing, in total safety, an exhibition space of over 4000 square metres inside Pavilions 1 and 3, shared with Micam, capable of offering a unique and detailed vision of the FW 2022/23 trends to the press and qualified buyers from all over the world among over 100 selected brands, historic brands and emerging national and international companies. A great demonstration of confidence in the sector by the participating companies and a sign of a gradual rebirth.

The set up of the event takes inspiration from the world of art and avant-garde movements. Just like a movement, the event will therefore have a programmatic manifesto that summarizes the values that it considers fundamental for its sector. With reference to the world of leather goods, Mipel wants to emphasize, through installations, initiatives and projects, six fundamental elements such as: strong and recognizable brand identity, creativity in terms of style, sustainability for responsible and socially attentive production, craftsmanship that does not exclude entrepreneurship but goes hand in hand and even autonomy of management and expression and finally digitalization to embrace new means of communication and distribution.

An important novelty is represented by the collaboration with Mirta, the marketplace of luxury artisans, which offers a virtual showcase for the excellence of Made in Italy craftsmanship, promoting the business to consumers around the world. In 2021, the company, in fact, launched its second platform, Mirta Wholesale, the B2B declination of the platform for retailers around the world. The Wholesale project was created with the aim of fostering the relationship between Italian craft companies of excellence and independent boutiques around the world. In the spaces of Hall 3, Mipel will dedicate to Mirta an innovative and digital exhibition area of about 250 square meters, with fresh and impactful set-ups, in which a selection of artisans present on the platform will be proposed.

Another interesting novelty of the next edition of Mipel is the return of Scenario, the leading sector of the event, where the new brands and the most researched realities of the accessories panorama will find space. Confirmed the special area dedicated to the presentation of trends for autumn-winter 2022/23, as well as the Mipel Square that will be animated by events and talks of interest to exhibitors and visitors. The hashtag launched by the most important fashion shows last September - #restarttogether - becomes #bettertogether. That is, better together: synergy, collaboration and teamwork will, once again, be the underlying themes of the next trade fair appointments.

Mipel, Micam, TheOne Milano
From March 13 to 15, 2022
Fiera Milano-Rho

More on Modemonline:

The Italian Trade Show Calendar: Mipel, Micam, and Other Trade Shows Moved in 2022

© Modem