Tranoï trade show chooses Christelle Kocher, the founder of Koché as well as the artistic director of the feather and flower-maker Maison Lemarié, as Creative Director for the September edition, which will be held from from September 29 to October 2, 2022, at the Palais Brongniart. Since its foundation in 1991, this is the first time that Tranoï has invited a designer to be the creative director of the event.

“Tranoï and Koché hold a common, deep-seated vision and commitment to fashion. This is the first time that Tranoï has invited a guest Creative Director, and I’m delighted to launch this edition with Christelle Kocher. We’re united by our values of openness in fashion and our dedication to promoting young designers from around the world," said the trade show’s chief executive officer Boris Provost in a statement.

Christelle Kocher will participate in the brand selection committee organized by Tranoi, the Paris Fashion Week® trade show partner. She’ll also reveal her favourite picks from the trade show in a dedicated space and conduct a live masterclass on Thursday 29 September.

“I think everyone should get a chance in fashion, no matter what their background is, said the designer. "Tranoï’s work helping young designers and independent labels can give them the opportunity to become truly worldwide brands. Since the Koché brand began, our goal has been to throw open fashion’s doors and windows, and I’m thrilled to further that objective through this collaboration with Tranoï."

The next event of Tranoï will take place from June 23 to 26, 2022, during Paris men’s fashion week, with a showcase dedicated to men's collections.

Photo: Christelle Kocher and Boris Provost. Courtesy Image