From July 7 to 9, 2022 Premium Group returned to Berlin. After the cancellation of last January's dates in Frankfurt due to pandemic developments with Europe's biggest fashion trade fairs: Premium, Europe's most important business platform for advanced womenswear and menswear, and Seek, one of the most progressive trade fairs for contemporary fashion. These two events will form the heart of the Berlin Fashion Week, during which the German capital will become a reference point for the international fashion and lifestyle scene. The programme of events included the theme of the future of the fashion industry, especially with regard to sustainability and digitalisation.
The Marche Region participated with a delegation of 26 companies, each of which present in a stand provided by the Region itself. The Region's participation in Premium represented an important opportunity to consolidate the presence of Marche products on such an important market as the German one. In fact, as of 2021, Germany is in first place in the list of destination countries for Marche footwear/leather goods exports (with a share of 12.9% of total exports) and in second place for the textile/clothing sector (12.2% of the total). On this occasion, have been oraganised also collateral initiatives to the exhibition, aimed at enhancing the presence of companies from the Marche region at the fair.
The new "Marche/Land of Excellence" brand, inaugurated during Marche Week at Expo Dubai 2020, was created with the aim of exalting worldwide the concept of a territory rich in 'excellent' companies in the various existing production sectors. It is used in promotional or advertising initiatives and on stands at trade fairs and exhibitions, organised directly or indirectly by the Marche Region, with the aim of highlighting the creativity of Marche production, making it identifiable on the international market.