White Milano, the trade show, dedicated to contemporary fashion, which will be held from September 22 to 25, 2022, expands its exhibition area and launches new projects on digital innovation and sustainability.

The "An eye on the future" campaign, created by a team of three young creatives, Nicolò Di Leo Lanza, Tommaso Bruti Liberati, and Roberto Bernasconi, under the name of Green Light Project, reflects the experimental mission of the new edition of White Milano. The campaign combines the communicative power of digital art with the theme of sustainability and the absolute value of the beauty of animals, representing the fil rouge that inspires and feeds the entire creative vision of White.

Among the brand present at White, there is a selection of international labels with innovative design such as Art259design, Balossa, Susanne Bommer, Sofie d'Hoore, 19-69, Wiener Blut, Moth and Rabbit, Son Venin, Mutis Nueva Granada.

The fair will take place in seven locations within the Tortona fashion district in Milan, including Base Milano, the Mudec-Museo delle culture, the Carrozzeria opificio of Archiproducts, the hotel Magna pars, and the Padiglione Visconti.

The Padiglione Visconti, located via Tortona 58, will host the second edition of the innovative format of WSM - White Sustainable Milan, the fashion-tech project dedicated to responsible innovation in the fashion industry. WSM - White Sustainable Milan will have a new focus on the latest strategies turned to retail digitization in the fashion sector. A project developed in synergy with C.L.A.S.S. by Giusy Bettoni, the international eco hub of innovative and green materials in the sustainable fashion sector, which turns its attention to the protagonists of the fashion backstage constantly looking for innovative materials and technologies that do not impact the environment.

Finally, a circular stage will host a series of talks and workshops in partnership with Wired, where entrepreneurs and protagonists of the sector will bring their contribution to disseminating an evolutionary path dedicated to stakeholders and to all those who wish to enjoy these contents through the digital platforms of White.

White Milano
September 22 to 25, 2022
Tortona District
via Tortona 27/54
20144 Milano

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White Milano to held from September 22 to 25, 2022

Photo: a look by Balossa. Courtesy image of White