After graduating from Bunka Fashion College with a major in design, she worked in design and production management at several domestic brands and select stores before going independent in 2016 and starting her own brand in 2018 AW.

“Yoke”, the award-winning brand of the seventh “TOKYO FASHION AWARD 2022 (hereinafter indicated as TFA)”. At Rakuten Fashion Week TOKYO 2022 A/W which they participated as a triumphant return event, portraying the venue as an “1 hour only museum”, they expressed a unique worldview under the theme of Clyfford Still, the American painter. With models wearing the collection sitting on a bench appreciating artworks or stopping to look at a piece as if in a museum, this never-before unique style of walking gathered attention. Their designer, Mr. Norio Terada, who, while synchronizing with the worldview of artists, adds his own sense as a fresh taste and applies it to his collections.

Read the interview done by Rakuten Fashion Week Tokyo of Norio Terada

Photo: Norio Terada