Milano Fashion Week starts its engines. Organized with the support of the Ministry for Foreign Affairs and International Cooperation, Ice-Agency and Milan City Council, the Milano Fashion Week Women’s Collection, to be held from 20 to 26 September 2022, has 210 appointments scheduled: 68 fashion shows, of which 61 physical and 7 digital, 104 physical presentations, 7 presentations by appointment and 30 events.

The main new features of this edition includes the return to the calendar of Salvatore Ferragamo, Boss, Antonio Marras and Vivetta, Anteprima and Moncler who will be celebrating respectively their 30th and 70th anniversaries. The next Milano Fashion Week will see the debut on the catwalk of Bally, of the Stella Jean/ Wami project and of Matty Bovan, an English designer supported by Dolce & Gabbana. In addition, on 26 September, the day dedicated to digital fashion shows, Mmusomaxwell, Durazzi Milano and Viviers by Lezanne Viviers, will make their debut.

Among the new names on the calendar there are Mtof, Themoirè, Weekend Max Mara with Lily Aldridge, Max & Co with Duro Olowu, Lisa von Tang, Sara Roka, Vi Valentina Ilardi, Yume Yume, Charles Philip, Vernisse, Made For a Woman, Pina G, and Munn.

In line with the attention to the new generations of designers, Maison Valentino, together with the Cnmi, will host on its Instagram channel the live fashion show of Act n°1, beneficiary of the grant of the Camera Moda Fashion Trust. The calendar also includes shows by the other two beneficiaries of the Grant, Cormio and Vitelli. Furthermore, thanks to the collaboration between the Camera Moda Fashion Trust and Tearose, during the Milano Fashion Week it will be possible to purchase vintage accessories and evening dresses donated by the Ambassadors of the Cnmi Fashion Trust through the “Be Sustainable Wear Preloved” project. This is an initiative which reflects the commitment both to the topic of sustainability and to the new generation of designers, as the earnings will go to various future projects in their support.

The spotlights will be also on the fashion show/event of Benetton, which will mark the debut of the creative direction by Andrea Incontri; the project of support for the Ukrainian designers Maksymyuk, in addition to the Diesel fashion show, which will be open to the public.

The exhibitions scheduled in Milan during the fashion week include the exhibition dedicated to Richard Avedon at Palazzo Reale, the exhibition celebrating the career of Giovanni Gastel in via Spiga and Max Vadukul, The Witness | Climate Change, at the Sozzani Gallery.

On 20 September, the first day of the Fashion Week, there will be the Milano Moda Graduate show, the event now in its eighth edition. At the end of the week, on the evening of 25 September, there will be Cnmi Sustainable Fashion Awards in collaboration with the Ethical Fashion Initiative of the United Nations.

The Fashion Hub is also back, in the ADI Design Museum in piazza Compasso d’Oro 1. In this space, which is open to the public and free and is created with sustainable materials, a room for fashion shows will be put at the disposal of the brands in the calendar. The usual collaboration with Senato Hotel Milano will allow a series of emerging brands, including Gentile Catone, Joy Meribe, Apnoea, The Power Of Words Brand, and Prota Fiori, to show their collections in the spaces of the hotel.

“This season we are again proud to present a programme full of activities and with a great international scope. Interest in the Milano Fashion Week is growing all the time and this is reflected in the variety of the projects that we are about to stage. We are aware of the uncertainties that the global social and economic scene presents, and it is in these very times that fashion is summoned to give a message of confidence and positivity,” said Carlo Capasa, President of the Cnmi. “In line with our work of the past few years, the programme of the Milan Fashion Week reflects our great commitment to topics of primary importance, including the promotion of sustainability, support for young talents and the construction of an inclusive culture of fashion.“

View the Milan Fashion Week SS23 calendar

View all events of Milan Fashion Week SS23

View all press contacts of brands showing during Milan Fashion Week SS23

Photo: the adv campaign shot at the Teatro alla Scala in Milan by the photographer Federico Sorrentino