The new edition of City-Wide Celebration at London Fashion Week
by Modem – Posted September 14 2022
© Modem

City-Wide Celebration returns during London Fashion Week SS23, which will run from Sept. 16 to 20, 2022.

City-Wide Celebration is a curated programme of unique experiences and promotions open to the public throughout LFW, spearheaded by inclusivity and consciousness, moving the fashion conversation forward through industry wide participation and partnerships. A dynamic cultural hotspot and incubator of ideas and change, London will once again encourage participation and increase accessibility, inspiring diverse communities with evergreen content accessible online and in person. City-Wide Celebration will offer over 450 events including designer Q&A sessions, workshops around Zero-Waste Craftsmanship and upcycling, live music performances and limited edition product drops in partnership with key retailers, cultural institutions and designer brands.

The Celebration will open with a special event on Friday, Sept. 16. Taking place in Covent Garden and open to all, shoppers will have the opportunity to shop exclusive merchandise. In addition, look out for City-Wide activations throughout the city in renowned shopping destinations including Chelsea, Oxford Street, Covent Garden, and Regent Street as well as on the LFW Digital Hub.
New this season and with special thanks to Cadogan, Chelsea will host a Designer Picnic’ and sustainability showcase on Saturday 17th September from 10-4pm. Other highlights during the day include a ‘Stitch and Bitch’ session at Duke of York Square, a single-use plastic free Food Market featuring sustainable food pioneers, and brand activations from over 20 neighborhood shops and restaurants.

Covent Garden is partnering with UK charity Smart Works to bring every fashion and beauty lover’s dream boutique to 20 Floral Street. The Smart Works x Covent Garden pop-up will stock a selection of the most exciting fashion brands including Ganni, Mulberry, Rixo, Theory, The Outnet, Rejina Pyo, Frame, Bobbi Brown at an exclusive discounted price, with 100% of proceeds going directly to Smart Works. The Crown Estate will also be collaborating with the Lone Design Club on a pop up store, creating a unique series of events highlighting innovations in materials and manufacturing through upcycling, reuse, and rental.

“Our aim with City-Wide Celebration is to engage communities throughout London to get involved with fashion and to showcase the incredible creativity, diversity and openness London is known for," said Caroline Rush, ceo British Fashion Council. "This season will see a fantastic lineup of city-wide events and experiences on schedule driving footfall into the capital, which will increase revenue opportunities for designer businesses and help maintain London’s competitive position as a creative world leader."

View the full schedule of activities of City Wide Celebration

Photo: Whistles City Wide Celebration. Courtesy of LFW official website

© Modem