The tradeshow White Milano will host from Sept. 22 to 25, 2022 the Saudi 100 Brands project, a showroom dedicated to the most competitive creativity coming from Saudi Arabia looking at the international market. Starting last July in New York, Saudi 100 Brands, a global traveling exhibition featuring a curated selection of clothing and accessories from 100 Saudi designers, arrives in Milan.

The special project made by White in collaboration with the Saudi Arabian Ministry of Culture and Fashion Commission aimed at promoting international talents and their fashionable creations, as attractive and strategic to the international market. A highly-impactful exhibition that aspires to wrap the Fashion scene up with new energy and to meet international buyers needs, willing to give a greater boost to the market.

View the full list of the 100 brands taking part of the Saudi 100 Brands programme

Magna Pars hotel
via Vincenzo Forcella
20144, Milan