On the initiative of Promas and the French Federation of Women's Ready-to-Wear, with the support of DEFI and in partnership with Business France, a selection of French brands will be presented to the Chinese public in the form of pop-ups in Shanghai.

The French pop-up will be held in Shanghai from September 22 to 28 in First Yaohan mall, a multi-brand high-end fashion store of the Chinese Bailian group.
In partnership with the Bailian group, this event will highlight 8 French ready-to-wear brands and 1 French fashion accessory brand. This highlight is an exceptional opportunity to showcase their creativity, know-how and eco-responsible commitment and also to accelerate their development in China.
The brands presented are : Armor Lux, North Hill, Max&Moi, Rue Bégand, Jagvi, Laulhère, Veja, De Bonne Facture and Roseanna.

To accompany this event, a fashion show will be organized on the forecourt of the First Yaohan mall on September 22, to present the creations of these brands.