On the initiative of Promas and the French Federation of Women's Ready-to-Wear, with the support of DEFI and in partnership with Business France, a selection of French brands will be presented to the Korean public in the form of pop-ups in the citie of Seoul .

The Maison 33 in Seoul will be held in two department stores of the Hyundai Group: at "Hyundai Seoul" from October 6 to 19 and at "Apgujeong Main Branch" from October 6 to 20.
These two department stores are considered the hottest shopping destinations in Seoul!
While the Hyundai Seoul store received the "Retail Design of the Year" award from Monocle and is very popular with Generation Z, the Apgujeong store is considered the showcase of luxury and contemporary fashion in Korea.

In these two spaces, the pop-ups will highlight the brands Béton Ciré, Ines de la Fressange, Maison Labiche, Musier Paris, Le Mont Saint Michel, Noyoco, Parisienne et Alors, Pyrenex and Sessùn.

Alongside these public events, the Mode In France Seoul event, aimed at BtoB buyers, will be held on October 12 and 13 at Monaco Space in the Gangnam Station district.

Hyundai Seoul
October 6 to 19
108 Yeoui-daero, Yeongdeungpo-gu, Seoul,

Apgujeong Main Branch
October 6 to 20
165 Apgujeong-ro, Gangnam-gu, Seoul

Mode In France Seoul @ Monaco Space
October 12 and 13
Gangnam Station district