On the occasion of the next edition, White | Sign of the Times will no longer take place from Thursday to Sunday, but the show will be held from Friday 24 to Monday 27 February, 2023.

The decision to change the dates of the opening of the event to a day later responds to the strategic need to facilitate the work of operators in the sector, while remaining aligned to the dates of international fashion weeks.

"We came to that decision after closely analyzing the needs of our customers, the flows of buyers and the international press", comments Massimiliano Bizzi, founder of White Milano. "The change will support the operations of professionals and their appointment scheduling."

They are confirmed the locations in the Tortona Fashion District: Superstudio Più, via Tortona 27; Base-Ex Ansaldo via Tortona 54; Magna Pars, via Tortona 15 and Visconti Pavilion, via Tortona 58. These locations will welcome the best of international trends, but also established brands, latest generation designers, innovative formats and a rich schedule of events dedicated to the world of sustainability.

White | Sign of the Times
February 24 to 27, 2023
Tortona Fashion District, Milano