Iso.Poetism by Tobias Birk Nielsen was named the recipient of the 2022 Wessel & Vett Fashion Prize, previously Magasin du Nord. The Wessel & Vett Fashion Prize is Scandinavia’s most prestigious award for fashion design. The Prize was established by the Wessel & Vett Foundation in 2012 (created by the descendants of department store Magasin’s founders, Emil Vett and Theodor Wessel) with the mission to nurturing Danish design talent.

The award, now in its tenth anniversary, is open to emerging Danish brands offering up a 500,000 DKK ($73,000) honorary grant, this year awarded to Iso.Poetism. In addition, each of the finalists has been rewarded 10,000 Danish Krone alongside mentoring from a network of industry experts, advising on sales, production, pr, and business development. All the finalists presented their collections and business concepts to an international jury of industry experts and were praised for their design talent, sustainable vision, innovation, creativity and business entrepreneurship. The jurors for this year's prize include Aeron's Eszter Áron, Ganni's Nicolaj Reffstrup, Eytys' Jonathan Hirsfeldt, Soulland's Silas Oda Adler.

“Being a Danish brand, winning the biggest and most prestigious fashion prize in the Scandinavian region really validates the purpose and vision of the brand, not to mention the hard work that the whole team puts into the brand every day," Iso.Poetism said in a statement. “We are confident that we are heading in the right direction. We would like to thank our loyal partners, customers, and everybody who has supported us on our journey along the way. As a small brand and company, the award and earnings mean a lot to our continued growth and allows us to spread our brand, vision and aesthetics further.”

The Wessel & Vett Fashion Prize also announced a significant expansion to its award, the launch of a strategic partnership with Copenhagen Fashion Week via Cphfw’'s recently established NewTalent scheme. The collaboration is a testament to both the Prize and Cphfw’s dedication to supporting, promoting, and nurturing Nordic design talent for domestic and international growth and impact. Thanks to the new collaboration, Iso.Poetism has got the opportunity to secure a place in the talent incubator program and will be on the official Cphfw show schedule for three consecutive seasons. Iso.Poetism is also offered the opening show slow for the upcoming edition in February 2023.

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Photo: Tobias Birk Nielsen, the creative director of Iso.Poetism, with the Wedell-Wedellsborg family, founders of Wessel & Vett prize.