From January 07 to 17, 2023 seven brands will showcase their FW 23-24 sales campaign in China. This is a relevant initiative for the entire professional sector. By demonstrating that in-person trade exchanges are now establishing again, it makes the hope for exchanges and physical meetings between professionals from China, the international environment and vice versa more concrete. Giovanni Pungetti, General Manager Asia at Tomorrow, explains the reasons of this new experience.

Now that China is open, after such a long period of closure and impossibility to do events, we were finally able to organise a physical showroom in Shanghai. We are presenting several international collections - from Europe, Korea, Japan and Australia.

After so many sessions of digital activities, it is a great opportunity for our company because we can bring international brands into the market, showing their creativity to our Chinese customers in a real way, not only through video and pictures.

We have found that clients are very responsive and satisfied to come back to a normal and more effective buying process. Also, with an international platform such as Tomorrow is, having more options to choose from international brands alongside the local ones, without the need to travel to Europe to discover them is very welcome. We are working with our HQ in London to expand our Chinese showroom plans, with more and more brands interested to join us for future seasons.

Tomorrow AW 23 Shanghai
2F-800 Show, 800 Changde Road Jing'an District
Brands: Coperni, Andersson Bell, Charles Jeffrey Loverboy, Ksubi, Enföld, The Open Product, White Mountaineering.