Latimmier is a new ready-to-wear label by rising Finnish fashion talent Ervin Latimer. Latimmier collections are designed for anyone who wants to express masculinity with their clothing. The brand aims to expand the notion of masculinity by challenging who can perform masculinity and what kind of clothing can be used to do that. After graduating from the prestigious Aalto University in Helsinki in 2018, Latimer was headhunted to work at cult luxury label Alyx under creative director Matthew M. Williams. Since then, Latimer has worked for Danish high-end label Heliot Emil and in 2020 he was awarded awarded Young Designer of the Year in Finland.