P.L.N. was founded in 2020 by Peter Lundvald Nielsen and then officially launched in August 2021 with the brand’s first collection (Collection I). Peter Lundvald Nielsen has previously worked for Balenciaga, Vetements and Ottolinger before starting his own clothing brand. i-D Magazine mentioned P.L.N. to be one of the best collections presented during CPHFW SS22. Since then, P.L.N. has received wide interest from both leading dealers, international press as well as recognized creative actors. P.L.N. is a very personal project based on exploring a raw and uncompromising visual expression. The designer’s ideas and personal tastes form the foundation of the creative process. Here, European punk culture is mixed, with references to workwear, goth and antique religious attire in addition to well-considered silhouettes, thorough construction, as well as experimental reinterpretations. P.L.N. is based on a traditional understanding of the body, but is not limited to a particular gender or sexuality.