With a total of over 500 exhibiting brands, Premium and Seek are among the largest trade fairs for contemporary fashion in Europe and mark the first date of the season with collections for menswear, womenswear, accessories, and footwear. In addition to a curated and market-relevant brand mix ranging from newcomers to global players, the Premium Group is placing a stronger focus on sustainability through new alliances such as with 202030-The Berlin Fashion Summit and a once again expanded Conscious Club.

The Premium Group complied with the industry's wish to restructure the halls and is pleased with the positive response. The walkways were shorter, the catering was extended and the segmentation of the brands optimised. The new beauty lounge created queues and talented designers from Ukraine inspired with passion and unique designs.

Seek showcased a careful selection of brands attracting the attention of International buyers, including from Galeries Lafayette (France), Jelmoli (Switzerland), The Room (Spain), Dapper (Norway), Tomorrowland (Japan), Smallable (France), Urban Outfitters (UK), JD Sports (UK), Estnation (Japan), Chaos (Japan), ITK (Latvia), Sportivo (Spain), Marubeni (Japan) as well as big national names such as Breuninger, 0519, Engelhorn, About You, P&C, KaDeWe Group, Allike, Zalando, Fast Forward, Outfittery, and Wöhrl.

Seek is also the core of the Conscious Club, which was expanded by 202030-The Berlin Fashion Summit. Both the summit with speakers such as Hasna Kourda from Save Your Wardrobe or Christine Goulay from Sustainabelle, as well as the workshops and master classes on topics such as recommerce or greenwashing, were very well received and the capacities were fully utilised for two days. Experts from science, production and politics came together to find solutions for their sustainability goals. The 5th edition of the 202030-The Berlin Fashion Summit was entitled "Active Alliances for Positive Fashion". The focus was on collaboration as well as transformation and regeneration with a view to economic and ecological action in the fashion industry.

Premium's 20th anniversary was celebrated by the industry and prominent guests with an exclusive dinner followed by a party at Berlin's newest celebrity location, the Telegraphenamt in Berlin-Mitte.

"We are satisfied with the result and grateful for the high-calibre guests and many visitors. Significant order volumes were achieved at both events. It was very emotional overall and much better than some expected in advance," said Anita Tillmann, Premium Group. "We organise the most important industry meeting for womenswear and menswear in Europe, set impulses and bring together the industry, including relevant, established and also new players."

"We are glad that the industry came together again in Berlin with us and in the context of Fashion Week," added Jörg Arntz, Premium Group. "There was a lot of discussion about whether and why there is little cohesion in the industry in Germany, although everyone is in favour of it. It became clear that we need a common platform to exchange ideas, to inform ourselves, to be inspired, to discover new things and above all to spread optimism.”

Premium, Seek, The Ground
July 11 - 13, 2023
Messe Berlin - Palais am Funkturm
Hammarskjöldplatz
14055 Berlino