A forerunner in its support of Korean fashion, through its exclusive partnership with Seoul Fashion Week, Tranoï continues its work as an incubator of talent for a demanding audience of buyers and journalists, by presenting a selection of designers with Seoul Metropolitan Government (SMG).
As the epicentre of the «Hallyu» phenomenon (the famous cultural wave of South Korean origin), Seoul has become a creative stronghold and a trend-setting market for the fashion industry. The presence of these brands at Tranoï further enriches the creative diversity during Paris Fashion Week.
This year’s edition puts the spotlight on 6 promising labels: Kwak Hyun Joo Collection, Doucan, Mmam, Vegan Tiger, Tibaeg and Lie are gathered under a dedicated pavilion.