Premiere Classe, the Parisian trade show dedicated to fashion accessories organized by Who's Next, runs from March 3 to 6, 2023 in the heart of the Tuileries Garden. For this edition, Premiere Classe, under the artistic direction of Paf Atelier, focuses on artificial intelligence setting up a series of motifs and visual elements, which synthesize and mark out the new paths of contemporary creation, reproduced on large tarpaulins stretched all over the show, like a live show.

"The great strength of this show is that here, the established brands attract a large audience of buyers from around the world, which benefits the young creative brands, which do not remain in a circle," said Frédéric Maus, ceo of Wsn. "This synergy has a virtuous effect on all the players. At Premiere Classe, you can really feel the obsession around the product behind which you find strong stories and a designer."

This edition's programme includes 400 brands and designers 68% international, of which over 50 young designer brands and 26% new brands. Top 10 international brands: Italy 25%, UK 6%, Spain 6%, USA 4%, Japan 4%, Belgium 3%, Germany 3% Brazil 2%, Romania 2%, Austria 1%. To be found on this edition of Premiere Classe: 26% jewellery, 22% textile accessories, 19% bags /leather goods, 16% of shoes, 14% of ready-to-wear, 2% other accessories.


Premiere Classe
March 3 to 6, 2023
Jardin des Tuileries
Place de la Concorde
75001 Paris