While Premiere Classe is the most important trade show for accessories, it is also a meeting place for fashion brands that show the latest trends in new creation. This edition has been conceived as a large creative studio, with a flow of energy between the new and the more known.

New creative brands are gaining visibility by sharing the spotlight with established brands such as the shoe manufacturer Paraboot or the jewelry designer Philippe Audibert. Made-in-Spain products are on the rise, with their cheerful designs and proposals, and trans-generational brands bring a colorful touch. This is the case of the energetic and coherent universe of Bobo Choses, marked by this dialogue between parents and children around clothing, which can also be found at Little Creative Factory, which is taking advantage of the trade show to launch its ready-to-wear collection for women, at The New Society which will also be present at the show. Urban clothing includes chic and comfortable proposals, with a concern for materials (Latierra), and a refined side (Runaway Bicycle, Adawas, The Loom).

Several showrooms also present their selections. An opportunity to discover international trends and know-how. L’Adresse Showroom, PR agency and showroom with a selection of brands from South East Asia, including the Indonesian label IKYK (I Know You Know). Based in Barcelona, The Labels Room showroom presents a selection as sharp as varied with glasses, handbags, and ready-to-wear. Among the new brands: the Portuguese jewelry designer Beatriz Jardinha rubs shoulders with the Spanish leather goods designer Iriarte Iriarte and the winner of the Silmo X Premiere Classe 2022 Award Parasite Eyewear, awarded for its KARMA frames.

In addition, inside the “Brut Icon” space, Premiere Classe will present a selection of brands representing all categories: prêt-à-porter, footwear, jewelery and leather goods. The ready-to-wear brands Evade House and Cherry Massia will show at the Mercedes Fashion Week in Madrid, but this will be their first international show. The fashion lingerie brand Ruban Noir has shown itself at the last Who’s Next show with a highly creative and daring proposal. Julieta Alvarez works with ceramics, which she declines indifferently in objects or rings, pendants or earrings. At the same time, Luise Zücker’s futuristic and inclusive proposal of couture jewelry stands in radical contrast with her committed vision of jewelry. In the leather goods area, Alexandre Samson presents his brand of sustainable bags Aszpak Paris, not far from Ahdiid’s slide mules.

“The Brut Icon space combines a selection of creative silhouettes in a very lifestyle environment," commented Sylvie Pourrat, offer director - Wsn. "Thanks to our new customer path under the two tents, with thematic product families mixing ready-to-wear and accessories. The strength of the show lies in this alchemy. In the Tuileries area, the emphasis is on know-how and craftsmanship, while the Louvre tent shines with its perhaps even more commented selection.”

Premiere Classe
March 3 to 6, 2023
Jardin des Tuileries
Place de la Concorde
75001 Paris

Photo: Aszpak