Dell'Oglio Group, the historic retail chain founded in 1890 in Palermo, has acquired the Parisi Taormina company. Five stores, of which four multi-brand boutiques, and one mono-brand store, all located in the heart of Taormina in Sicily, have been added to Dell’Oglio’s boutique portfolio. “With the acquisition of the Parisi Taormina company, two histories of the family business with a heritage that is more than 100 years long come together”, said Dell'Oglio group in a statement.

Along with the acquisition of the four Parisi Group stores, Dell'Oglio has added a fifth boutique also on the main Corso Umberto I. The store will be a mono-brand store of the La Double J brand. "The goal of the acquisition of Parisi Taormina is to relaunch the brand and its boutiques by innovating their image and offer aligned with the great success that has met Taormina in recent years,” added the company. The Dell'Oglio project also includes an immediate restyling of the image of Parisi Taormina, entrusted to the architect Francesco Librizzi.

“I am very excited and honored to pick up the baton from the Parisi family to continue Dell'Oglio's adventure in Taormina according to the family business model, happy to have the brothers Salvatore and Pancrazio Parisi by my side, who will continue to give their contribution with a collaborative working relationship”, commented Mario Dell'Oglio, owner of the homonymous group and fourth generation at the helm of the company. "The acquisition of Parisi Taormina as an expansion of the Dell'Oglio group in Eastern Sicily represents an opportunity to relaunch and consolidate an a100% Sicilian company in a territory, such as Taormina, which is increasingly the subject of the desire of international giants. I believe in the importance of preserving an authentic voice, an expression of good local entrepreneurship», added Dell'Oglio.

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