Inaugurated on April 4, 2023, coinciding with the 166th anniversary of the foundation of the hat manufacture, the new Borsalino Museum values the heritage of the historic hatmaker.

The museum is divided in three main sections: “Antica Casa”, a multimedia installation that traces the main stages in the history of the hat manufacture and explores the strong link with the surrounding territory; "Manifattura", the area dedicated to the hat production processes, where an immersive projection area and series of explanatory early examples and artifacts accompany the visitor into the discovery of the hat-making techniques and the unique secrets of the artisans from Alessandria; "Galleria", a section features a display of more than two thousand hats, organized into eight narrative itineraries for an experience like no other in the world.

The new space, redeveloped while preserving the identity and spirit of the place, spreads over a total of 620 square meters divided as follows: 340 square meters dedicated to the Museum exhibition and 280 square meters of an open and shared space for the public, with a  Café and a  Gift Shop. The Borsalino Museum is a project open to the world, with a mission to enhance the profound historical and cultural heritage of Alessandria, strengthening the region’s tourism attractions with its area rich in excellence.

The collection of Borsalino hats donated by family heir Giovanna Usuelli Borsalino in 1994, enriched with 200 new additional models collected by the Borsalino Foundation are on display.

“This museum preserves the memory of Borsalino and will inspire the future of the company. It has firm roots in Alessandria in the historic headquarters of Palazzo Borsalino, and was conceived to be an innovative space, able to dialogue with the world. This is what the city of Alessandria and Borsalino deserve, an incredibly strong pairing for more than 166 years,” said in a statement Philippe Camperio, president of the Borsalino Foundation.

Borsalino Museum
corso Cento Cannoni 21
Alessandria, Italy
www.borsalinomuseum.com

Photo: courtesy of Borsalino