LuisaViaRoma is ready to stage a great event in Florence during Pitti Uomo, running June 13 to 16.

The luxury retailer will present "Runway Icons", a catwalk show taking place on June 14 at the historic Piazzale Michelangelo, accompanied by a musical performance and followed by an exclusive private dinner and party. The event will retrace the evolution of style through the decades, featuring looks from 50 international brands, emerging and established labels, which will create exclusive pieces that will be worn by the most influential people in fashion selected in collaboration with British Vogue and Edward Enninful Obe.

To further promote the project, LuisaViaRoma will launch a series of activations around Florence, including at its flagship.

“Since its foundation 94 years ago, LuisaViaRoma has always celebrated fashion at its best. This incredible event that has been conceived to be highly inclusive since we will open the doors to 2,000 guests, wants to show our most authentic approach to the business: respectful of the past, focused on the present, and projected into the future,” said Andrea Panconesi, LuisaViaRoma founder and president. “Florence, where everything started, will play a key role in this event, offering guests an incredible location that will serve as the best setting possible to showcase the pinnacle of luxury and fashion.”

This is not the first time LuisaVia Roma is holding an event of this caliber in Florence during Pitti Uomo. In 2019, the retailer hosted a fashion show to celebrate its 90th anniversary, with also the launch of CR Runway, a fashion show involving the best designers and models presenting a selection of looks curated by Carine Roitfeld.


Runway Icons by LuisaViaRoma
June 14, 2023
Piazzale Michelangelo
50125 Florence
www.luisaviaroma.com

Photo: Natasha Poly on finally being the Christian Lacroix bride. Courtesy the official website