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The Salon International de la Lingerie has a new identity: Curve Paris
by Modem – Posted May 02 2023
© Modem

The January 2023 edition of the Salon de la Lingerie and Interfilière marked the beginning of their new chapter.

It was a satisfying first experience for Frederic Maus general manager of WSN (Who's Next, Premiere Classe, Bijorhca, Traffic, Impact, DRP), who had taken over as CEO of Eurovet ( Salon de la Lingerie and Interfilière ) in June 2022, when these trade shows were integrated into the WSN trade show portfolio.

Dynamizing the offer of the Salon de la Lingerie and Interfilière by enriching it with new exhibition formulas and commercial sectors such as swim, resort, activewear, etc., is a coherent and appropriate choice to the current needs of the market. Matching this new dimension with a new identity is a pertinent decision. And even more so because the natural synergy that has been established with the Curve trade shows in New York, Los Angeles and Montreal, which are conducive to its image and positioning.

The decision to set July 2 to 4 as the new dates for Curve and Interfilière is a courageous one, given previous experiences. But it is also consistent because in the international context all the trade shows and events that are representative of these sectors take place during the same time.

Curve Paris
Interfilière Paris
July 02 to 04, 2023
Porte de Versailles - Hall 5.
GET YOUR BADGE

© Modem