Sourcing at Magic, the trade fair organized by Informa Markets Fashion, announced its entry to New York City this Autumn, conveniently co-located with Magic and Coterie New York, September 19-21, 2023, at the Jacob Javits Center in New York City. As supply chain lifecycles evolve to more dynamic timeframes to support smaller and more frequent sourcing and production patterns, Sourcing at Magic New York will look to fulfill high industry demand for increased speed to market fashion products and services.

"Bringing Sourcing at Magic to a new market in New York will address the everchanging industry needs and will solve for supply chain challenges facing businesses so that they can focus on better inventory control and speed to market," said Kelly Helfman, president, Informa Markets Fashion.

Sourcing at Magic New York will highlight a variety of exhibitors and product categories in support of helping fashion brands and retailers address industry challenges and needs, including rethinking fashion supply chains, increasing speed to market, and developing better inventory control. In addition to the reliable offering of manufacturing, textile, trims, suppliers and service providers that Sourcing at Magic has become known for, the show will highlight a supply chain network that specializes in on-demand production, low Moqs (Minimum Order Quantities), and quick turn replenishment.

"Supply chain agility affords brands creative and cost-efficient inventory control in the current market. Solutions to supply chain disruptions are the key to brands' competitive edge in today's market," commented Andreu David, vice president, Sourcing at Magic. "Sourcing at Magic New York will address the need for brands and retailers looking to rethink the supply chain to solve challenges around market pivots, minimizing overstock and creating opportunities for a more efficient production timeline."

The show floor will be organized by category for ease of navigation with merchandising centered around sourcing for apparel, footwear, accessories. Attendees will be able to explore innovative technologies and service providers and create direct relationships with brands and buyers during a pivotal new buying milestone for sourcing needs.

Sourcing at Magic New York will elevate awareness and solutions to the current supply chain and buying challenges facing the industry with expert panel sessions and educational programming for enterprises of all sizes and maturity. Full schedule to be released in the coming months.

Sourcing at Magic New York
September 19-21, 2023
Jacob Javits Center
429 11th Ave
NY 10001 New York
www.sourcingatmagic.com