Designer Chu Suwannapha - Thai by birth and South African by adoption , founder of the brand Chluaap, is the next designer project of Pitti Uomo 104, running from June 13 to 16, 2023 at Fortezza da Basso, in Florence. Chluaap’s happy fashions will color Pitti Uomo with a special installation in the Sala delle Nazioni.

The label, launched in 2015 has earned a name for itself on the contemporary men’s fashion scene thanks to a captivating blend of colors, shapes, and textures. It is no accident that Suwannapha has been dubbed “Prince of Prints.” The creative power that comes from the designer's background, combined with an innovative approach to combinations and shapes is a unique celebration of today’s Africa. Chluaap brings together traditions, techniques, and details from batik to origami to embroidery. Bold, broad, and squared lines create an experimental androgynous aesthetic that is projected towards the future.

Special presentation by Chu Suwannapha
Wednesday, June 14, 2023
12:00 pm | Sala delle Nazioni
Fortezza da Basso - Florence