White Milano continues its collaboration with the Saudi Fashion Commission.. After the success of last year, ready-to-wear and accessories trade show will host the designers of the Saudi 100 brands program during its next autumn edition, running from September 22 to 25, 2023 in the Tortona Fashion District.

The designers will have the opportunity to exhibit their creations and enter the international market in an area dedicated to them. A special exhibition hub with a strong visual impact will be set up, in which the designers will present their women's collections, accessories, and jewelry for 2024.

White is a reference event for women's prêt-à-porter sector globally. Born in 2002 as a research and avant-garde platform with an eye to innovation, Over the years, White has launched and supported many established designers now established. Part of the success of the event is based on the ability to connect international fashion buyers, retailers and press officers with carefully selected designers and companies according to the White criteria: creativity, sustainability, innovation and originality.

Saudi 100 Brands programme supports Saudi brands developping their fashion, luxury and jewellery businesses, providing them with the best tools to grow in local and international markets. Through dedicated masterclasses, workshops and mentorship by industry experts, the project is already training the selected fashion designers. The event had a great success on the world stage, confirmed by the many events organized during the fashion weeks in New York, Paris, and Milan.

Burak Cakmak, ceo of the Saudi Fashion Commission that supports the project, commented: "the Saudi fashion scene is unique in the world. Indeed, it celebrates the cultural heritage of Arabia, with its history of talented craftsmen and sophisticated manufacturing, and the passion for luxury and extravagant couture, in light of contemporary times».

“We are delighted to welcome the talented Saudi designers to White during Milan Fashion Week for the second consecutive year,” said Brenda Bellei, ceo of White. “The fashion community is fascinated by the mix of traditional elements and innovation present in their collections, and we are honored to offer designers a platform to create connections with the press and buyers from the most important boutiques and department stores around the world. The Saudi Ministry of Culture and the Fashion Commission are helping the designers of the Saudi 100 brands program reach an international audience, and Milan is the ideal international stage for this showcase».

The locations of White Milano in September will be the Visconti Pavilion via Tortona 58, the Superstudio Più at number 27, the Base-ex Ansaldo at 54, and the Opificio at 31. Every year the event brings to the fore a thousand collections, welcoming more than 20,000 professionals.

White Milano
September 22 - 25, 2023
Tortona District
via Tortona 27-45
20144 Milano
www.whiteshow.com