Supreme Kids is ready for the new ordering season. From Friday, July 14, to Sunday, July 16, the MTC world of fashion, House 1, Ingolstädter Straße 45, will once again be transformed into a comprehensive kids' world showing all the important trends and trends in this segment. From kids' fashion to children's accessories, Supreme Kids concentrates on the almost 10,000 m2 of space at the MTC world of fashion and shows everything that is needed for the spring/summer 2024 ordering season.

After the successful premiere of the event area in Hall 5 in winter, the Supreme Kids Summer Edition is going into the second round. Under the motto "ring free" the Supreme Kids team, together with project manager Sybille A. Mutschler, has once again designed an exciting world of experience. With strong partners such as the French CWF Group (Children Worldwide Fashion) and its labels like Hugo, Boss and Billieblush and new PVH Brand Germany with the brands Tommy Hilfiger and Calvin Klein alongside Supreme Kids, Hall 5 will be transformed into an exciting meeting place for young and old. Once again this season, special activities are planned to promote interaction between visitors, exhibitors and buyers and to focus on uncomplicated networking and experience.

"The premiere of the event area in winter showed how important a world of experience is on the Supreme Kids order platforms. With the renewed cooperation and a new strong partner, we are also showing this season that the healthy mix of modern order areas and a relaxed action area is the right way for a successful event," said Aline Müller-Schade, managing director of The Supreme Group.

The importance of Supreme Kids for the Dach market is obvious. The balance between new exhibitors and long-standing, well-known labels brings exactly the diversity to the fair that is needed for a balanced assortment. At the same time, it is always important to the Supreme Kids team to give new brands a presentation space every season. A total of eight new national and international exhibitors with exciting labels complete the brand portfolio of the upcoming Supreme Kids Edition.

Newcomers include Pvh with Tommy Hilfiger and Calvin Klein, Pamina Kids, Alwero and Die Gräfin.
In addition, there are already established and long-standing labels such as Jack&Jones, Bondi, Joha, Leevje and Playshoes, which underline the extraordinary range of the order platform.

"The weighting of Supreme Kids in the kids fashion market is clear. We have positioned ourselves, developed further and convinced our exhibitors, visitors and buyers. With our service concept, we focus on the needs of our target groups and offer a modern ordering environment, which the Dach market needs," added Aline Müller-Schade.

A complete list of exhibitors and collections is published on the website www.thesupremegroup.de.