Founded in June 2007 with originally two order shows, the family-run The Supreme Group currently is responsible for nine trade platforms, international brands and agencies. The company’s portfolio includes the order platforms Supreme Women&Men in Düsseldorf and Munich as well as Supreme Kids, Supreme Celebration and Supreme Body&Beach, all exclusively in Munich.

August 09, 2023 – the Supreme Women&Men Munich, from August 5 - 8, 2023 MTC Word of Fashion is the ordering platform at the Munich location and firmly anchored in the calendar of buyers from Germany, Austria, Switzerland and Northern Italy.

The trade used the four days of the fair to order and view new collections
Retailers, agencies and manufacturers used the platform to network further.

Max Paatzsch from the agency of the same name: "We had a lot of traffic on our space. Orders were concentrated and uncomplicated. The focus was clearly on the price/performance ratio, so the price ultimately didn't matter. This also applies to the large houses that visited us in large numbers - from Apropos, Breuninger or Lodenfrey, for example - right up to the last day. The order fair started well already on Saturday, Sunday and Monday overwhelmed us in terms of frequency and also the last day was excellent for us."

SUPREME WOMEN&MEN MUNICH - EXHIBITOR STATEMENTS:

Bianca Berning, Berning Agency:, "Here at the location, we once again perceived a special lightness of trade. The mood was relaxed, the retailers are very open, relaxed and accordingly the exchange was very positive."

Bernd Schürmann, from the agency of the same name: "We were at Supreme Women&Men Munich for the first time and for the brands we were represented with, it was exactly the right decision! It was perfect for customers who don't write complete collections and design their assortment individually. We were able to meet many customers from southern Germany and Austria in Munich who we haven't seen for a long time."

But Supreme Women&Men Munich also took on another role: What was already strongly felt in Düsseldorf continued in Munich: Exchange, ex-change, exchange! Retailers, agencies and manufacturers used the plat-form to network further.

Michael Schulz, Managing Director ACO Modeagentur,: "Supreme Women&Men holds our segment together! Nowhere else do we meet such a concentrated Who's Who of retailers and colleagues."

There was a lot of need for conversation and a "together we are stronger" feeling could be felt everywhere. The Supreme Women&Men after-show party on the evening of the trade fair Sunday offered plenty of fertile ground for good conversations in a relaxed atmosphere. On the rooftop of Hugo's at Promenadeplatz, the invited guests exchanged ideas and visibly enjoyed finally seeing each other again.

Aline Müller-Schade, managing partner of The Supreme Group,:
"Anyone can party, but offering retailers, agencies and manufacturers an opportunity to exchange ideas intensively was more than successful. Nu- merous buyers found directly after the fair the way to our Event, which was so singular in the density and continued the discussions from the platform. We are pleased to have once again expanded our positioning as the most important platform for the DACH region and the other neighboring coun- tries."


The Supreme Group
Munichfashion.Company Gmbh
Bretonischer Ring 18
85630 Grasbrunn
Germany

Presse: Corinna Zeil
cz@thesupremegroup.de
P +49 (0)89 420 44 79 19
M.+49 (0)172 85 99 309

Mirjam Dietz
Business Development & Communications :
md@thesupremegroup.de
P +49 (0)173 57 56 777

The Supreme Group Mini-web site