Seoul Fashion Week appointed K-pop group and the representative icon of the Z generation NewJeans as the global ambassador for the SS 2024 saison.

NewJeans has sent a promotional video for K-fashion fans around the world, appearing in the clip wearing collections of designers participating in the 2024 S/S Seoul Fashion Week, such as BLR, People of the World, Holy Number 7, HEEYONGHeE.
The Seoul Metropolitan Government released the invitation video for the Seoul Fashion Week SS 2024 on the gala's official YouTube channel on Aug. 9, 2023.

Video Seoul Fashion Week SS 2024 Ambassador NewJeans

Seoul Fashion Week SS 2024 will be held at Dongdaemun Design Plaza (DDP) for five days from Tue, Sep. 5 to Sat, Sep. 9, 2023 at Dongdaemun Design Plaza (DDP).earlier than usual. The plan is to hold a fashion week ahead of 4 major fashion shows (New York, Paris, Milan, London) so that fashion people and big buyers around the world can experience the value and trends of K-fashion brand first.

Seoul Fashion Week consists of 31 fashion shows, trade shows featuring 120 buyers from 28 countries, and interactive programs for people that unite fashion, technology and Korean culture. Twenty-two collections by top domestic designers (Seoul Collection and SC), eight by emerging brands like Generation Next and GN, and one corporate brand also participate.

Official SFW schedule
Press contacts of the participating brands in the Seoul Fashion Week SS 2024
Brands showrooms opened during international sales campaigns Seoul SS 2024