Milan is gearing up for a very intense spring summer 2024 women’s season that will see 176 appointments taking place from 19 to 25 September 2023, between physical and digital fashion shows, presentations and events, according to the schedule presented by Italian fashion chamber’s chairman Carlo Capasa during the press conference.

Among the highlights of the season are the debut of Sabato De Sarno as creative director at Gucci, Peter Hawkings as creative director at Tom Ford and Simone Bellotti as creative director at Bally.

The eight-day schedule will also see the return in the calendar of Aigner, the debuts on the catwalk of The Attico, the label founded by influencers by Gilda Ambrosio and Giorgia Tordini, Karoline Vitto, the London-based Brazilian designer supported by Dolce & Gabbana, and Avavav, a Florence-based brand launched by New York designer Beate Karlsson and focusing on silicone work.

This Milano season also these brands will make their debut: Cavia, Crosa Milano, Dennj, Fiorucci, Florania, Flower Mountain, Inan Studio, Jacob Cohen by Matthew Adams Dolan, Mach & Mach, and Premiata.

Other key points will include Max&Co. SS24 in collaboration with Sofia Sanchez De Betak Chufy “Souvenirs of Life”, Weekend Max Mara SS24 Signature Collection “Phantasie” by Arthur Arbesser, Marina Rinaldi by Mary Katrantzou. Numerous anniversaries will be celebrated at this edition of Milano Fashion Week, including Fratelli Rossetti’s 70th, Moschino’s 40th and Genny’s 10th under the creative direction of Sara Cavazza Facchini.

Monday September 25 will be dedicated to digital content presented on the platform di CNMI: brands appearing on the calendar for the first time with digital content will include Guido Vera, Maison Nencioni, Phan Dang Hoang, and Pillings. On 20 September, there will be a launch event for the Moncler x Pharrell Williams Collection.

At the opening of the Fashion Week on September 19 (at 10:00), there will be an awareness raising BREAST CANCER FASHION SHOW. Brands taking part will include Actn1, Andreadamo, Cormio, Federico Cina, Magliano, Marco Rambaldi, Maxivive, Marcello Pipitone, Niccolò Pasqualetti, Tokyo James, and Vitelli. The show is organized by Cancer Culture, Fondazione AIRC, Fondazione Ieo-Monzino and Fondazione Piemontese per la Ricerca sul Cancro in collaboration with Art+Vibes, under the patronage of Camera Nazionale della Moda Italiana and with support from Camera Moda Fashion Trust.

At 14:00, the 9th Milano Moda Graduate will be held at Palazzo Reale (Sala Cariatidi), a project designed for students at the main fashion schools in Italy.

At 17.00, the Cnmi Fashion Hub will open at Palazzo Giureconsulti. During the evening, the winner of the Camera Buyer Award, a joint initiative by Cnmi and Camera Buyer Italia, will be announced. The winner of this Award will also make an appearance in one of the multi-brand luxury stores associated with Camera Buyer. The event will be open to the public for the whole week, from 09.30 to 19.00. During the Week, the Hub becomes Cnmi’s headquarters, hosting young brands and emerging designers to give them exciting visibility, networking and business opportunities. This September edition focuses on the work of emerging creatives and the themes of experimentation, innovation, crafts, sustainability and training.

This will be followed, from 19:00 to 20:00, by the prize giving ceremony of the first edition of the Premio Maestri D’eccellenza (Masters Of Excellence Award) organized by Lvmh, Fendi, Confartigianato and Camera Nazionale della Moda Italiana and addressing Italy’s most talented artisans. The event will be held at Palazzo Reale.

The Afro Fashion Association will organize two events, the first being on September 19: present!GloLoCo! Technology – Interwoven Identities – Future of Fashion: an interactive experience merging fashion, technology, art and culture. While on September 25, the Afro Fashion Association supported by Vogue Italia will present the SS 24 women’s collection by a group of Bipoc designers at the Modes store.

On Sunday September 24, at the close of Milano Fashion Week’s physical calendar, the Cnmi Sustainable Fashion Awards will be held. This event is produced under the institutional partnership with the United Nations’ Ethical Fashion Initiative and the Municipality of Milan and in collaboration with the Ellen MacArthur Foundation for The Ellen MacArthur Foundation Award for Circular Economy. The event also enjoys support from The Bicester Collection for The Bicester Collection Award for Emerging Designers.

Worth mentioning many cultural initiatives in agenda, among them the exhibition “Luigi & Iango Unveiled” dedicated to the photographers and staged at Palazzo Reale.

See the official schedule of Milan Women's Fashion Week SS 2024

See all press contacts of the participating brands at Milan Women's Fashion Week SS 2024

Photo: The advertising campaign for the SS 2024 edition of Milan Fashion Week. Courtesy of Camera Nazionale della Moda Italiana