The new edition of White Milano, the event dedicated to contemporary womenswear, returns with exciting developments. The four-day trade show running from Sept. 22 to 25, 2023 in the Tortona Fashion District area, will showcase a selection of more than 360 Italian and foreign brands.

The upcoming edition will see the debut of the White Village, the first "post-fair" with the mission of sharing, networking, and creating projects capable of engaging a wide audience and textile industry companies.

"I am really proud to announce the birth of a project I have believed in for a long time: the opening of a part of White to the city of Milan. Together with a dedicated team, we have worked on the realization of a 'post- fair' that would give voice to the companies in the textile industry, focusing on topics such as artificial intelligence, technology, culture, and, last but not least, the promotion of Italian craftsmanship, all with a different approach and entertainment features," said Massimiliano Bizzi, founder of White.

During the exhibition days of White Show, starting from 6 pm, the White Village will open its spaces to the city, offering various activities. The events, open to the public, will be organized in a distributed manner to animate the main locations on Via Tortona, mainly Mudec, Padiglione Visconti, SuperStudio, and White Bistrot at Phyd. For the first time, fashion will be presented in an inclusive manner thanks to a large container within which multiple cultural and entertainment aspects will coexist, with a focus on the new generations. It is no longer communication dedicated solely to industry professionals but to a broader audience that will be involved with greater dynamism, seamlessly blending fun and learning.

On the first day, Friday, September 22, the White Village will be inaugurated hosting a high-profile program on the prestigious stage of the Mudec auditorium. The protagonists will be prestigious names: entrepreneurs, visionaries, technology and service companies who will present and discuss key topics. Starting from 6:30 pm, White Village will host the event dedicated to Albini Group titled 'Regenerative Future' at SuperStudio. Albini Group and White join forces to spread the message that a 'regenerative future' can create a positive impact within the fashion industry, through actions that regenerate the environment and resources, for a future that depends on us. The event will focus on Albini's important research work, as they have recently introduced 'Regenerative Biofusion®,' the first organic, traceable, and regenerative cotton, on display at the White Garden. The entire event area will evoke the world of the textile company, with rolls of fabric, spools, and bales of cotton transforming into decorative materials.

On Saturday, Sept. 23, an event dedicated to Sardinian craftsmanship will be presented. This event is made possible in collaboration with Insula Sardina Quality World, the promotional network of the Department of Tourism, Handicrafts, and Commerce of the Sardinia Region, promoted by C.I.P.N.E.S., the public entity that, through its Agrifood and Territorial Marketing division, promotes the development of quality identity production chains in Sardinia. Insula Sardinia Quality World will guide guests on an experiential journey to discover the flavors of the agri- food productions that form the basis of the Sardinian-Mediterranean diet. Making the evening unique will be performances dedicated to the presentation of Sardinian craftsmanship excellence, created under the artistic direction of Paolo Bazzani and in collaboration with stylist Mario Cattaldi.

The entertainment at the Village will continue on Sunday 24 with cocktails, dj sets, and the sale of unique and exclusive pieces from Los Angeles-based companies.

Phyd, as White Bistrot, will be the dedicated location for tastings and gastronomic discoveries. This edition will highlight the Sardinia region through tasting menus featuring Sardinian food and wine products as part of the evening offerings at the bistro. On Sunday 24, White Bistrot will host an exclusive private dinner with a tasting menu curated by a renowned Sardinian chef.
During the three evenings, Padiglione Visconti will also come alive with exclusive events. The creations of Saudi fashion designers on display at the location will be presented to selected guests in a festive atmosphere with cocktails and dj sets.

White Milano
Sept. 22 to 25, 2023
Tortona District
via Tortona 27-45
20144 Milano

For more information visit ww.whiteshow.com