Pitti Fragranze closes its last edition with + 28% of buyer attendance. 1600 buyers, of which 440 from 50 foreign countries (+47%), The 21st edition of the artistic perfumery trade fair showcased 189 brands, scoring an increase of +18% compared to a year ago.

In particular, France is still at the top of the list of the 15 Pitti Fragranze markets, followed by Spain, Germany, Switzerland, United Kingdom, Ukraine, Poland, Russia, Lithuania, Japan, China-Hong Kong, Continental China, United States, Moldova, and Holland.

“One of the best editions of Pitti Fragranze ever," said Raffaello Napoleone, ceo of Pitti Immagine. This is the summary of many comments and feedback that we have collected from operators in recent days. The buyers greatly appreciated the brand selection work done and the many new features proposed. There were 86 new names, including brands making their debut and important returns, among which the 25 label of Spring, the emerging section.

“Pitti Fragranze confirms its DNA as an event/research laboratory on the innovations proposed by the best brands of international artistic perfumery and the world of beauty and well-being, but also on new market and olfactory culture," added Agostino Poletto, general director of Pitti Immagine.