Istituto Marangoni Paris, leading international fashion school, has officially partnered with Spin.Fashion, a Lablaco company, curated Web3 platform for phygital (physical + digital) fashion, art, and architecture. This groundbreaking collaboration marks the beginning of a new era for fashion academia and sets the stage for the future of sustainable fashion. Istituto Marangoni Paris will provide its students with access to Spin's cutting-edge Web3 tools. These tools empower aspiring fashion designers to transition seamlessly into a digitized and connected circular fashion system. Throughout the academic year, students will have the opportunity to create physical sustainable garments while leveraging Spin's innovative 3D digital twins technology.
The integration of 3D digital twins into the curriculum will offer students immersive mixed reality experiences. By combining augmented reality exhibitions and IoT labeling systems, Istituto Marangoni Paris aims to bridge the gap between physical creations and virtual showcases. The introduction of Ar-Try Ons will enable experience-to-order models, reducing waste and dead stock.
Spin Vr will provide virtual spaces for students to showcase their collections, offering an interactive and engaging platform for fashion enthusiasts worldwide. These phygital items will be traced on the blockchain, ensuring certificates of authenticity, end-to-end transparency of the supply chain, and end customer ownership of each item. Additionally, creators will receive perpetual royalty fees on the secondary market.
Spin has chosen to utilize the Flow Blockchain for this initiative. Known as one of the most sustainable blockchains available today, Flow requires significantly less energy to mint one Nft than it takes to upload a post on Instagram.
This partnership between Istituto Marangoni Paris and Spin by Lablaco represents a significant step forward in the realm of fashion education. By embracing Phygital Fashion and harnessing the power of Web3 technologies, Istituto Marangoni Paris is shaping the future of sustainable fashion by preparing students with the necessary skills to fulfill the new needs of the leading fashion houses.
“As a society, we are living in a unique moment in time, in the middle of a massive transition from 2-D Internet to 3-D Internet, where everyone of us will live in a connected home, with connected items, in harmony with the universe, in a digitized and sustainable circular economy," said Lorenzo Albrighi, co-ceo and founder of Spin.Fashion. "We at Spin, are beyond excited for this partnership with Istituto Marangoni Paris, to prepare the next generation of creators for this new and exciting world that is opening before us”.
“This partnership heralds a significant leap forward in fashion education," added Paolo Meroni, school director Istituto Marangoni Paris. "By embracing Phygital Fashion and taking the opportunity of Web3 technologies, we, at Istituto Marangoni Paris, are equipping our students with the skills needed to meet the evolving demands of leading fashion houses".
