The spring summer 2024 edition of Shanghai Fashion Week is coming and promises to be very international.
The theme of the season is 'Synergy', with the aim of uniting the past and the future, domestic and abroad influences, fashion and technology, sustainability and culture.

Starting October 8 to 16, 2023 the fashion week will showcase nearly 100 brand shows in addition to themed events focusing on sustainability, women's power, and cultural inheritance.

On the evening of the first day, the opening show will be presented by Chinese fashion brand Icicle, while Stella McCartney will close the fashion week making her Shanghai Fashion Week debut.

Brand founder Stella McCartney will be present to communicate with Chinese designers. The British brand will also present the “Future of Fashion” exhibition at Shanghai Rockbund Meifeng the same day, focused on sustainable materials used by the brand in its collections.

Other brands on the schedule include Donottag, Haizhen Wang, Comme Moi, trend icon Edison Chen's brand Clot, Rivate Policy, Staffonly, Judyhua, Tuyue, Hemu, Shie Lyu, Rico Lee, Xuzhi, Shushu/Tong, Wmwm, Nan Knits, Oude Waag, Yirantian, Ponder.er.

This fashion week starts also a season full of events.
Shanghai Fashion Week will bring back the Fashion Carnival section, featuring Shanghai Fashion Weekend that reaches out to the general public, presenting them with enjoy fashionable lifestyle activities at fashionable landmarks, such as eco-workshops, skateboarding classes, wearable salons, art exhibitions, live music performances, and more.

Harrods will present The Harrods Hive again, the program which focuses on sustainable materials, sustainable product design and sustainable retail innovation, and hosts a mentoring session to help young talent exchange and development.

International luxury goods Kering Group will hold the third Kering Generation Award Ceremony at the Museum of Art Pudong on the last day.

Yehyehyeh Innovation Society, founded by Shaway Yeh, one of the most influential fashion media leaders in China, will hold the new edition of "Shan Future Forum" to discuss the topic of "Fashion Rewilding".

The official website of Shanghai Fashion Week will once again open the Metaverse showroom to the public, using virtual reality technology to interact with the audience.

For the first time, Shanghai Fashion Week cooperates with Joor, the world's leading online ordering platform, to select nearly ten Chinese independent designer brands through a digitally-driven mechanism and provide them with efficient and intelligent trade promotion services.


See the official calendar of Shanghai Fashion Week SS24

See all events during Shanghai Fashion Week SS242