The Gucci Cosmos exhibition arrives in London.
It premiered in Shanghai at West Bund in April showcasing the most iconic design from its 102-year-long history, now the exhibition will be staged in London at 180 Studios from Oct. 11 to Dec. 31, 2023. The immersive experience envisioned and designed by contemporary artist Es Devlin presents era-defining pieces curated by fashion theorist Maria Luisa Frisa to recount the heritage-infused narrative that the House has crafted from 1921 to present day.
Cabinet of Wonders, the beating heart of Gucci Cosmos, is envisioned as a 3D digital experience showcasing a constellation of archival pieces. In nine immersive installations, the story of the House unfolds, from the elevator of a famed hotel where Guccio Gucci dreamed that one day luggage would bear his name to the vision of the latest Gucci Ancora fashion show by Creative Director Sabato De Sarno.
Each world traces a different aspect of Gucci, showing how its iconic codes have been continually reinterpreted to both mirror and define the times.
The UK capital plays an especially important role in Gucci's history, because it is here where the house's founder Guccio Gucci was first inspired to start his artisanal luggage atelier, while working as a porter at The Savoy hotel in the late 1890s. After London, the exhibition will move to Paris and then Kyoto, with each show featuring dedicated narratives that resonate with the distinct culture of its host city and country.
Gucci Cosmos
Oct. 11 - Dec. 31, 2023
180 Strand, Temple, London WC2R 1EA
