Comebacks and newcomers to show at Pitti Uomo 105

by Modem – Posted November 16 2023
© Modem

The edition of Pitti Uomo 105, scheduled from January 09 to 12, 2024 at the Fortezza da Basso in Florence, will see the participation of 835 brands, 43% of which will be foreign, presenting their new winter collections. Special events include Luca Magliano, Steven Stokey-Daley and Todd Snyder. Also focus the launch of Neudeutsch, a special project curated by Julian Daynov, creative director and trend scout, on the new wave of German fashion.

Guess has chosen Pitti Uomo as a unique stage to launch the world premiere of the new Guess Jeans line by Nicolai Marciano and a new marketing philosophy. This revolutionary and innovative project, championing sustainability and attention to the future, will be presented with a special installation at Fortezza da Basso and an event exhibition at the Teatro Del Maggio. Tod's and Automobili Lamborghini present the first Tod's for Automobili Lamborghini collection, while Fay Archive participates for the first time at Pitti Uomo, presenting its new collection with a special presentation at the Polveriera.

Woolrich and G-Star Raw make their return to Pitti Uomo. Woolrich will present the new collection and the latest from its world, with an independent space in the Central Square of the Fortezza. G-Star Raw teams up with Marteen Baas, one of the most influential creative minds of the twenty-first century (his works are part of the collections at the MoMA in New York and the Musée des Arts Décoratifs in Paris). At Pitti Uomo, this collaboration will be unveiled through a series of artworks, created from denim waste and designed to amaze and provoke.

The exhibition spaces in the Fortezza da Basso will be welcoming the multifaceted and international world of Pitti Uomo. The five sections, Fantastic Classic, Futuro Maschile, Dynamic Attitude, Superstyling, and I Go Out, will present the Fall/Winter 2024-2025 collections: from the classical to the informal, passing through the world of research. The presence of the special areas dedicated to pets and vintage is confirmed.

Special events at Pitti Uomo 105 include Luca Magliano, awarded with Lvmh Karl Lagerfeld prize in 2023; the Liverpudlian designer Steven Stokey-Daley, who will bring his "made in Britain" collection to Florence with a catwalk show-event staged in the characteristic style of his eponymous S.S. Daley brand, which was awarded the Lvmh Prize for Young Designers in 2022. Finally, Todd Snyder, considered by industry insiders as one of the most influential American menswear designers of his generation, will present the new collection in Florence, at the Stazione Leopolda, with a fashion show in his distinctive style on the fair’s opening day, on Jan. 9.

Focus also on the launch of Neudeutsch, a special project, curated by Julian Daynov, creative director and trend scout, on new-wave German fashion design. A special showcase in the Sala delle Nazioni will present garments, design objects, and lifestyle proposals by 17 brands, bringing the atmosphere and creativity of the most contemporary German scene to the Fortezza.

The special focus on French creativity is back, thanks to the collaboration with Promas French Menswear Fédération and DEFI, the French menswear development organization, which launched Promas LIST, a platform for connecting buyers and brands. A new selection of French brands is featured at Pitti Uomo 105, including debuting names such as Ouest Paris and Valette Studio.

Pitti Immagine Uomo 105
January 09 - 12, 2024
Fortezza da Basso
viale F. Strozzi 1
50123 Firenze

© Modem