Parisian trade show Tranoï in Tokyo
by Modem – Posted March 07 2024
© Modem

Tranoï opens its doors in Tokyo for the first time. Parisian trade show debuts in Japan from September 04 to 05, 2024, during Rakuten Fashion Week Tokyo SS25. The event will take place at Bellesalle Shibuya First, the epicenter of Tokyo’s most emblematic locations and the buyers’ fashion itinerary during Japan Fashion Week, located in the Shibuya district, not far from Omotesando to Shibuya station.

This first edition, developed in collaboration with the Japan Fashion Week Organization, will feature a selection of 150 Japanese and international designers reflecting Tranoï's exacting standards. A global and coherent offer mixing men’s and women’s Rtw, accessories, and lifestyle.

"At Tranoï Tokyo, we will carefully curate designers who embody strong craftsmanship, brand identity, and have a creative vision. We aim to offer brands the opportunity to connect with buyers and retailers who seek to propose and create new fashion," the statement said.

To celebrate the launch of Tranoï Tokyo, the organizers have called on Marylin Fitoussi, fashion editor renowned for her styling in the hit series Emily in Paris. She will also be present at the show to hold a master class and present her looks for the season.

Since 1991, Tranoï has been bringing together, four times a year in Paris, a community of designers and creative brands selected for their commitment and singular vision. At La Gaité Lyrique for the men’s designers and the Palais Brongniart for the women’s designers.

Tranoï Tokyo
September 04 - 05, 2024
Bellesalle Shibuya First
Tokyo - Japan

Photo: the campaign of Tranoï Tokyo by Marylin Fitoussi

© Modem