This year, the International Woolmark Prize becomes a biannual competition, extending to a two-year program focusing on sustainability and innovation.

Launched in 1953, the award program aims to empower emerging designers through education, financial investment, and industry support to harness the potential of wool within their collections.

The next edition of the prize is open to applications until June 30, 2024, after which an Advisory Council of industry experts will work side-by-side with Woolmark to select finalists that prioritize and champion inclusivity, innovation, and fresh perspectives.

The prize includes notable updates. Among these, in addition to the two-year extension of the program, which first was annual, providing designers with more time to focus on innovation, the judging criteria will have an enhanced focus on sustainability and innovation. The winner will receive an increased prize fund of AU$300,000 providing them with the financial support needed to bring their ideas to life. For the first time, the Karl Lagerfeld Award for Innovation will be expanded to an industry award, which will be presented to any brand within the fashion industry that has pushed the boundaries of Merino wool innovation.

“The International Woolmark Prize is committed to supporting young talent. To do this effectively, designers need more financial support, better access to sustainable materials, and time to innovate with the latest technology. Our revised program aligns more closely with the evolving needs of the industry,” said John Roberts, managing director, of Woolmark.

The Advisory Council is made up of a diverse group of esteemed global industry figures, including but not limited to: Gabriela Hearst, founder and creative director of Gabriela Hearst, Gabriella Karefa-Johnson, fashion editor and stylist, Sinéad Burke, educator, advocate, and founder of Tilting the Lens, Janet Wang, head of Tmall Luxury Pavilion Livia Firth, founder and chief agitator officer, Eco-Age, Tim Blanks, editor-at-large, Business of Fashion, and Sara Sozzani Maino, creative director, Fondazione Sozzani.

Photo: the International Woolmark Prize 2023