Plan C will debut its menswear collection. Plan C, the brand founded by Carolina Castiglioni, has chosen the unique setting and atmosphere of Pitti Immagine Uomo for the official launch of its menswear collection, created in collaboration with the artist and designer Duccio Maria Gambi. On June 11, at the Fortezza da Basso, the Sala delle Grotte will host a special project presenting a preview of Plan C’s women's collection.

This June at Pitti Uomo, Plan C will present a summer capsule collection of looks that can be easily mixed and matched, complemented by accessories like tote bags, backpacks, and sandals. Staying true to the brand's Dna, the fabrics are highly sophisticated: crisp cotton poplin, a lightweight texture. By weaving together tailoring, sportswear, and utility themes, the brand skillfully reinterprets pieces according to masculine proportions. These are elements of an ideal wardrobe that grows season after season, designed to stand the test of time.

"We're excited to host Plan C in Florence as one of the special events of the upcoming Pitti Uomo for the launch of its menswear collection. It is a project with a strongly contemporary identity and a tailor-made focus. We really like Carolina Castiglioni's work and distinctive aesthetic. Her ongoing exploration of new dialogues and interactions between fashion, art, and design is modern and deeply inspiring," said Lapo Cianchi, director of communications & events at Pitti Immagine and secretary general of Fondazione Pitti Discovery.

Plan C is designed by Carolina Castiglioni. Born in Lugano, Carolina grew up in an eclectic environment, where, inspired by her mother, the founder of the Italian fashion label Marni, she developed a very distinctive aesthetic vision, along with a passion for beautifully crafted and meaningful things. In 2018, together with her father Gianni Castiglioni, and her brother Giovanni, she founded Plan C. Carolina’s commitment is to make individual and modern collections, matching masculine and feminine elements, playing with striking colors and bold prints, as well as crafted from special materials with a charming tactile feel. Each garment and accessory piece is conceived as an item part of an ideal wardrobe, which expands season after season with new ideas and inspirations. Creative disciplines deeply influence Carolina’s work, resulting in eye-catching signature graphics with a warm, human touch.

Pitti Uomo 106
June 11 – 14, 2024
Special Event Plan C
June 11, 2024
Sala delle Grotte
Fortezza da Basso
Firenze - Italy

Photo: Carolina Castiglioni