Porter launches the All New Tanker concept
by Modem – Posted May 24 2024
© Modem

The new Tanker, which was announced in November last year, has finally been released. Tanker is one of Porter's most popular series, based on the motif of the Ma-1, and now celebrates its 40th anniversary.

Tanker is renewed under the concept of All New Tanker - nothing stays the same, but everything changes. Tanker is sequentially launched on May 15, 2024, at selected Porter Store, Isetan Shinjuku Main Building 2nd floor The Space, and Dover Street Market Ginza 2nd floor, as well as at selected stores around the world.

Tanker has been reborn with an innovative 100% plant-derived nylon. The 100% plant-derived nylon used for the new Tanker is sourced from corn and castor oil plants. The world's first mass production of 100% plant-derived nylon was achieved in collaboration with a global leader in the development of advanced materials, Toray Industries, Inc.

The 100% plant-derived nylon is produced at Toray's Aichi Plant, where nylon was first mass-produced more than 70 years ago. The facilities that have been carefully used for 70 years coexist with new machines and systems utilizing DX, and the facilities and technologies that have been inherited and developed over the years have succeeded in producing 100% plant-derived nylon with the quality (strength, suppleness, luster, etc.) that Porter requires. This innovative yarn, which guarantees the same or even higher quality than conventional nylon, is produced using equipment and technology that has been inherited and developed over many years.

Tanker was born from the techniques of skilled Japanese craftsmen and Porter's commitment to craftsmanship. The new Tanker lineup includes a helmet bag that symbolizes the series and a duffel bag that embodies the original concept of the series, a travel series with military taste. In addition, a shoulder bag with a design never seen before has been newly added to the lineup.

The unchanged texture and appearance have been kept, and new models have been added to the lineup, totaling 40 styles.

Porter by Yoshida & Co Sales Campaign SS25
- June 20 - 25, 2024
4 Rue de Thorigny - 75003 Paris
- July 16 - 18, 2024
@ Welcome Edition - 101 Seventh Ave - 10011 NY New York
sale contact

Porter All New Tanker Special Web Page
Tanker e-shop

© Modem