This SS25 season Promas and Defi will support and accompany 36 French brands, among 56 brands under the French flag. This strong presence is new proof of the vitality of French creation and is also the result of a privileged partnership between Promas and Pitti Uomo.

The French Brands in Pitti Uomo sections:
- FUTURO MASCHILE: Adn Paris, Baziszt, Bernard Zins, Chapal, Coltesse, De Bonne Facture, Homecore, Lafaurie, Samuel Gassman Paris, True Tribe.
See the brands' profiles @ > Futuro Maschile

- SUPERSTYLING: Album, American Vintage, Armor Lux, Bask in the Sun, Iron and Resin, Les Garcons Faciles, Le Brun, Mii, Noyoco, Olow, Ouest Paris, Pas Une Marque, Regener, Valette Studio, Very Rare.
See the brands' profiles @ > Superstyling

- I GO OUT: Again.
See the brand profile @ > I Go Out

- FANTASTIC CLASSIC: Anthony Peto, Corso Mille, Figaret, Seraphin.
See the brands' profiles @ > Fantastic Classic

- DINAMIC ATTITUDE: American College, Bombers Original, Faguo, Le Temps des Cerises, The Hideout Clothing,
See the brands' profiles @ > Dinamic Attitude

A gentle reminder: Parisian designer Marine Serre will make her debut in men's fashion. Pierre Louis Mascia will have his first fashion show. And two emerging brands, Ouest Paris and Valette Studio, are invited for a second time of the show.

Pitti Uomo 106
June 11 - 14, 2024
Fortezza da basso - Firenze

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