The Saudi100 Brands program, a flagship initiative by the Fashion Commission, returns to Paris for the third time, spotlighting fresh Saudi talent at the SS25 Men’s Paris Fashion Week. On this occasion, 11 menswear brands that have been carefully selected will be showcased: KML, Hindamme, Noble and Fresh, Noura Sulaiman, Not Boring, RBA New York, Uscita, 1886, Awaken, House of Cenmar.

On June 19th, a fashion show will feature these designers, accompanied by exclusive visuals from Saudi artist Rex Chouk and music by the leading Saudi DJ duo, DishDash.

From June 20 to 22, 2024 (9am to 6pm) each brand will have its own space to welcome buyers and press.
Opening Event: June 20, from 6:30pm to 10pm (+ Performance by DishDash).

"Paris Men’s Fashion Week offers a unique opportunity to witness how Saudi heritage seamlessly translates into modern silhouettes and styles," said Burak Cakmak, CEO of the Saudi Fashion Commission. "Fashion holds significant cultural importance in Saudi Arabia, and the local brands’ participation highlights the dynamic evolution of our streetwear culture. This event will spotlight emerging talents, showcasing the innovative spirit and creative energy that define Saudi fashion today."

About Saudi100 Brands:
Saudi100 Brands is a long-term strategic initiative of the Saudi Fashion Commission aimed at supporting generations of Saudi Fashion Brands and contributing to the development of a Sustainable local Fashion industry, to create exciting cultural bridges between the Saudi Arabia and the rest of the world.
The program tackles exciting social responsibility challenges touching Saudi Arabia and the world more broadly such as supporting gender equality, supporting women-empowerment, and supporting small businesses.

More > saudi100brands.com

Saudi 100 Brands
June 20 to 22, 2024
Hotel Mona Bismarck - 34 Avenue de New York - 75116