Saudi 100 Brands, an initiative celebrating the diversity and creativity of Saudi fashion, staged a fashion show featuring 10 menswear designers at the Palais de Tokyo on June 19. The brands showing were: 1886, Mazrood, Awaken, Noura Sulaiman, Not Boring, House of Cenmar, Uscita, Noble & Fresh, RBA New York, and KML

To commemorate Saudi Arabia’s dynamic cultural scene, Saudi visual artist Rex Chouk has crafted animations to be displayed on the Led wall of the venue, introducing each designer before their mini-show. Renowned Saudi DJ duo Dishdash performed live during the show, utilizing the venue’s cutting-edge sound system to honor Saudi Arabia's vibrant music scene.

“The men’s collections bring a fresh perspective to fashion, combining luxurious comfort with forward-thinking designs that reflect the unique DNA of each brand," said Burak Cakmak, the Ceo of Saudi Fashion Commission. "This show represents the voice of the young Saudi generation, eager to connect with international clientele through innovative and expressive fashion.”

The show is followed by a PR & Sales showroom where brands showcase their full SS25 collections in Hotel Mona Bismarck from June 20 to 22, 2024.

The Saudi Fashion Commission is one of the 11 industry-specific commissions under the Saudi Ministry of Culture. By driving investment and building robust regulatory frameworks, its mission is to support the next generation of Saudi fashion talent as they aspire to reach their full potential. The commission is enabling the sector while preserving the Kingdom’s vast heritage in fashion and empowering Saudi fashion designers. Together with the Ministry of Culture, the commission is working to unlock a thriving cultural sector to preserve and elevate the traditions that make the Kingdom unique.

Saudi 100 Brands Showroom
June 20 - 22, 2024
Hotel Mona Bismarck
34 Avenue de New York
75116 Paris

Uscita at Paris Men's Fashion Week