To celebrate this year’s Tour de France beginning in Florence, the Pitti Immagine team will host the inaugural edition of Becycle, a new cycling-focused event in collaboration with Rouleur magazine. As part of Becycle, which runs from June 26 to 28, Paul Smith will be mounting a one-off exhibition in honour of their eponymous founder’s lifelong obsession with the sport. Since his teenage years spent as an aspiring race cyclist, Sir Paul Smith has remained immersed in the cycling world, building strong connections to many of the world’s most respected cycling teams, bike makers, and star riders.

As with many of Sir Paul’s passions, his love of cycling has also manifested in the act of collecting. Over the course of decades, he has amassed an enviable personal archive of bikes, from the antique to the cutting edge, vintage jerseys, and all manner of cycling ephemera. Paul’s World of Cycling, which begins on June 26, will give visitors a rare opportunity to see just a small part of this archive for themselves.

Following on from the brand’s recent return to Pitti Uomo, where Sir Paul personally presented the SS25 collection, he will also be appearing at Becycle for an in-conversation event with Fabio Genovesi, to coincide with the closing night of the exhibition on Friday June 28. During this, he will talk about the items he chose for the exhibition and his history as a dedicated cycling fan.

Paul’s World of Cycling
June 26 – 28, 2024
Becycle, Stazione Leopolda, Firenze
In conversation with Paul
June 28, 2024 at 16:10
becycle.pittimmagine.com