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The Junction, the Berlin platform, connecting Seek Trade Show and Union Showroom, opens its doors from the June 30 until July 3, 2024 and offers buyers a wider selection of brands. Promas, the French Menswear Federation and Defi are supporting a Designer brands selection of the new generation of French fashion that will present their SS25 collection also in Berlin.

June 30 - July 02 - The French brands at Union Showroom:
A Piece of Chic , Fleur de Bagne, Iron & Resin
@ Kühlhaus Berlin - Luckenwalder Str. 3 - 10963

July 02 - 03 - The French brands at Seek:
Bask In the Sun, Béton Ciré, Gunther, Homecore, Vetra, Project X
@ Station Berlin - Luckenwalder Str. 4-6 - 10963

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In this article, we highlighted the 3 French brands supported by Promas and Defi that are featured on Union Showroom. In tomorrow's newsletter we will highlight those that are featured on the Seek Trade Show

Click on the designers' images to open their website or Instagram

A PIECE OF CHIC

For the art of living…while many chase trends, A Piece of Chic French brand has always remained faithful to its initial creative approach: designing clothes to serve an art of living. An art of living against the grain where the search for authenticity restores meaning...

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FLEUR DE BAGNE

The Fleur de Bagne collection takes inspiration from France’s pre-war military and workwear looks. Each garment stamped fleurs de bagne tells a story or refers to civil or military models.

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IRON & RESIN

Iron & Resin is the brainchild of several friends, after years- and-years of industry experience, who decided to turn back the clock and start a new adventure. The result is a small, hand-built collection of goods that draws heavily upon the founder’s own lifestyles and experiences.

@ Union Showroom
June 30 - July 02; 2024
Kühlhaus Berlin - Luckenwalder Str. 3 - 10963 Berlin