Promas, the French Menswear Federation and Defi are supporting a Designer brands selection of the new generation of French fashion that will present their SS25 collection also in Berlin: A Piece of Chic, Fleur de Bagne, Iron & Resin until July 02 at Union Showroom and Bask In the Sun, Béton Ciré, Gunther, Homecore, Vetra, Project X from July 02 to 03 at Seek Trade Show
In the July 1, 2024 Newsletter we highlighted the three French brands featured until July 02 at Union Showroom Kühlhaus Berlin - Luckenwalder Str. 3 - 10963
In this article, we highlighted the six French brands that are featured from July 02 to 03 on the Seek Trade Show.@ Station Berlin - Luckenwalder Str. 4-6 - 10963
Click on the designers' images to open their Instagram
BASK IN THE SUN
A contemporary maritime wardrobe. Bask In the Sun is a french brand which offers a strongly iodized wardrobe. from Guéthary, on the basque coast, its founders design collections inspired by the legacy of sailors apparel as well as by the urban fashion.The manufacture is European, durable, and ethic, close to the ocean, in small family manufactures on the north coast of Portugal. from the spinning until the dying, including the printing and the garment manufacturing, Bask In the Sun prefers a durable fashion and natural fibers. collections are designed with premium fabrics from the best manufacturers. the brand also develops its own fibers, organic jersey cotton, which is cultivated without any chemical inputs and tainted without any harmful substances.
BÉTON CIRÉ
The word Beton (concrete) refers to the codes of urban street culture that the company’s designer uses to inspire her collections. Ciré (slicker) is a nod to the yellow slickers worn by sailors in Brittany. The resulting name evokes waves crashing on asphalt, one of the images designer Amélie le Roux imagined in 2013 when she created Béton Ciré.The line takes inspiration from the city, the sea and voyages. This high-end product is manufactured in france by hat craftsmen in noble, authentic materials.
GUNTHER
For the SS 2025 collection "Sur le Nil", Naomi Gunther presents a line inspired by the luxury of cruises on the majestic river, celebrating an elegant evocation of the aesthetic from the novel "death on the Nile. The collection is distinguished by its carefully crafted shapes and volumes. The materials used (organic cotton, linen, tweed, etc.) offer comfort and luxury, playing with transparency and reflections. Gunther has created original fabrics for this occasion. A collection of accessories complements these pieces, featuring antique textures and various motifs reminiscent of a nile cruise. The collection is Made in France, in Paris.
HOMECORE
“This season is an ode to the beauty of our world and every living being that exists in it. we were inspired by a harmonious blend of organic textures and shapes ranging from our body’s cells to tree’s barks. Embracing two different color themes this season, our first is made for spring and inspired by earthy and muted tones, exuding a sense of grounding. the second color theme is thought out for summer, a vibrant mix of more primary colors bursting with vivacity.”says Alexandre Guarneri, the Homecore Founder
VETRA
Vetra (french portmanteau for workwear) was founded in Paris in 1927. Since then, the family-business still manufactures 100% in France in its own factory, genuine french workwear in authentic fabrics. renowned worldwide, Vétra is craved by city boys and girls seeking products with an history and a meaning. The fourth-generation combines the nine-decade savoir-faire with modern sensibility to create today's wear, iconic and fashionable.
PROJECT X
Project X Paris is the challenge of two young french designers to combine the art of urban living with current trends. combining lifestyle and streetwear, the young brand born in 2015, has conquered the biggest cities such as Dubai, Berlin, London or Los Angeles before moving to Paris.
@ Seek
July 02- 03, 2024
Station Berlin - Luckenwalder Str. 4-6 - 10963
© Modem