The contemporary fashion and lifestyle trade show, Scoop opens its doors from July 14- 16, 2024 at Olympia West in London, bringing together the best designers, fashion buyers, and industry experts. This season’s edition of Scoop, themed "Here Comes the Sun", hosts the talent of Greek and Australian designers that debut their new collections to buyers.
Greek designers celebrate heritage, craftsmanship, and timeless beauty. Vasilis and Roxani is a brand of luxury handbags, 100% handmade, inspired by their vintage designs. Also designed in Greece, Handprint Dream Apparel has ethical trade in mind with colorful yet minimal pieces. The Pearl & Caviar lifestyle womenswear collection takes inspiration from Grecian-chic culture with an aura of tradition. Sorena, founded by a mother-daughter duo, creates handbags combining modern luxury with exceptional quality, focusing on sustainability, using vegetarian leather and cruelty-free materials. Devotion Twins, designed by Athina, uses natural fabrics and hand-embroidered details paired with traditional patterns, incorporating folklore and tradition. Every collection is manufactured in Greece, supporting local production. The resort-style clothing of Aether Concept is made entirely in Greece, by Greek designers, created with exquisite embroidery and influences of traditional motifs. Haris Cotton draws inspiration from simplicity and sustainability, prioritizing nature and Gaia, Mother Earth herself, and using sustainable fabrics and dyes to blend contemporary aesthetics with Greek heritage.
“Join us at Scoop and experience the magic of Greek design, where every piece tells a story of heritage, craftsmanship, and timeless beauty. You’ll discover there’s no myth when it comes to exceptional Greek design,” said Karen Radley, Scoop’s founder and managing director.
A myriad of Australian designers also join the captivating line-up of new and emerging international fashion talent at Scoop presenting their latest collections. Among them, Bohemian Traders is a luxury Australian fashion house offering size-inclusive fashion, that combines a background in fine arts with the beauty of the Australian coast; Spell is designed to instill a sense of joy, beauty, and individuality, and every piece evokes eternal optimism and is made to wear while making memories. Committed to slow fashion, Saint Armont reimagines traditional designs to embrace luxury alongside sustainability; celebrating Australia’s endless summers, Oneseason draws inspiration from iconic coastlines and destinations, for 17 years, the brand has partnered with the family-run production house in India, blending traditional Chikankari embroidery techniques with modern technology. La Bottega di Brunella has been creating unique linen collections for over 50 years, and the elegant designs blend intricate looming techniques with artisanal secrets. Sancia is known for its intricate, unique pieces, luxury leather, and natural materials, inspired by a love of adventure and global travel.
“No one does beautiful summer resort wear quite like the Australians. The year-round sunny climes and characteristically optimistic outlook infuse everything with warmth and ease. Here, my team and I have selected our top antipodean designers showing this season at Scoop,” commented Karen Radley.
Scoop International
July, 14-16, 2024
Olympia West
Kensington, London
scoop-international.com
Photo: Pearl & Caviar
